Case studies - Direct marketing
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Case studies 1 - 2 of 2
- April 7th 2008 - Axa Car Insurance Online Case Study
- An Online Promotional Contest to drive traffic to the AXA Motor Insurance internet site and capture data including renewal dates. Players were directed to AXA site by online and email marketing and sponsorship of partner newsletters (Auto Trader). Once on the AXA site players click through for the chance to play and win a car, instantly.
- April 7th 2008 - New Car Launch Direct Mail Promotion with SMC Ford
- SMC promoted the launch of the New Mondeo across three of their showrooms with a direct mail campaign. To encourage response and lure customers onsite to view the new model each letter contained a unique Licence Plate that could have been the ticket to a New Mondeo.
Case studies 1 - 2 of 2