Case studies - New media
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Case studies 1 - 3 of 3
- April 7th 2008 - Buxton and the Wimbledon Tennis Championships
- As is common with sponsors of major sporting events, drinks provider Buxton wanted to leverage their sponsorship of the Wimbledon Tennis Championships. In co-operation with their agency WorldWide provided peace of mind with a £1,200,000 insurance contract to cover payment of any prizes won for a fixed cost.
- April 7th 2008 - $1m McAfee Space Invaders
- A $1m Space Invaders game with the brief to build awareness and drive traffic to the new McAfee Micro Site and capture data of potential business and home users Players were directed to the McAfee Site through a range of on online and traditional marketing and promotion. To play the game they first had to register as a home or business user on the site. Each user was given three plays at the game, which was launched in a new secure window
- April 7th 2008 - £100,000 Swiftcover instant win online promotion
- Briefed with the aim of creating a strong incentive to lure potential customers to the swiftcover.com website WorldWide provided a £100,000 reasons. The feature match game, which is promoted online and includes a viral element offers potential customers the chance to win £100,000 by selecting their favourite car colours.
Case studies 1 - 3 of 3