Promotional Events
Staged promotional contests are a great way to generate your own exposure and generate funds for a partner charity. Piggy backing sporting events, music festivals and other events with volumes of people provide your brand with an opportunity to raise it’s own profile whilst generating valuable revenue for your sponsored charity.
Alfred Dunhill Case Study
Alfred Dunhill's Million Dollar Putting contest run in the city of
London could have generate a One Million Dollar booty for their partner charity had the winning putt dropped.
The one-week promotional event run in conjunction with The Open championships offered people the chance to qualify for the Million Dollar Putt.