Test Drive
We understand that increasing Test Drives is a pivotal objective in selling cars. That's why our Test Drive promotions are a popular and successful choice amongst our clients. If you want to put "Bums on Seats" then give us a call today!
Over 40 Vauxhall dealers took up the opportunity to increase test-drives for the new Vauxhall Corsa launch with a Test-Drive and Win Campaign.
Anyone test-driving the Corsa during a 4-6 week promotional period was given the chance to Win the new model. After taking their test drive customers were given a list of 12 unique selling points about the car. To win they had to match the top six chosen by the Mystery Driver (selected prior to the start of the promotion).
Promoted by a range of activities including direct mail, print and radio advertising the promotion was a huge success for many dealers and the cost of adding it to their budgets minimal, in fact less than a pound a test-drive.